Gene Leis was invisible guitar teacher to hundreds of thousands. His signature book "Instruction Chord Book for Guitar" sold more than 2 million copies. Gene knows this because he was his own publisher, and he shipped these books from his own address in Manhattan Beach, California. Gene Leis opened a retail storefront on Pacific Coast Highway in the late sixties, as an extention of his already bustling mail order business. He had developed a guitar instruction method using vinyl LPs and books which he would mail direct to music stores and individuals worldwide. This store was the gathering place for hundreds of aspiring and professional musicians, sort of a McCabe's South.

A master of the Do-it-Yourself ethic, Gene controlled every aspect of the production and delivery of his materials. For instance, on his Nexus Theory book which accompanied his many LPs and charts, published in 1961, the credits inside the cover state:

RESEARCH, THEORY, ARTWORK, LAY-OUT, COMPOSITION, PROCEDURE, ARRANGEMENTS, RECORDING ENGINEERING, SOLO GUITAR, RHYTHM GUITAR AND BASS ACCOMPANIMENT, NARRATED, EDITED, PRODUCED AND PUBLISHED By GENE LEIS.

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