The beautiful exhibit poster and banners are over 12 feet long, designed by Geoff Gans, Bob Dylan's art director and the staff of Curatorial Services, the exhibition designers. They greet you at the entrance to the Queen Mary Village in Long Beach, California.


The main logo for the exhibit comes from a photograph of Bob Marley that Roger Steffens took on Nov. 24, 1979 in the San Diego Sports Arena dressing room during Marley's final California tour. "I call it the Rasta thinker," explains Steffens, "because how many people can you just see the hair of and know immediately who they are?"